For years individuals have been concerned about the environment but they were of the minority and at times not understood for their actions. Although this still occurs it is more accepted now due to the media and the influence of celebrities. Whether this influence will continue and lead to positive change, at this time it is too early to determine.
Celebrities are looked at as influential figures that get the best of the best. Through many celebrities going green it influences non-famous people to attempt to be like them. The media coverage on their actions affect those who read and see it for good or bad.
People yet have been criticizing celebrities working to increase the green for being hypocrites. They are doing and saying things to indicate they are helping but turns out they are doing things that go against what they supposedly stand for. Paul McCartney, a vegetarian and notable environmental activist, purchased a brand new hybrid Lexus that was flown in from Japan. Flying causing environmental emissions something McCartney tries to avoid doing. When he learned of this revelation he reportedly was very horrified. His car had to come from somewhere and its baffles me that he did not realize that Lexus is an out of the country car manufacture. A plane has to carry them to the states, almost outweighing the benefit of have a hybrid car to begin with.
Also celebrities are known to work in high using energy environments. Musicians have concerts to generate huge energy exerts as well as movie stars who work on million dollar movie sets that use lights, pyrotechnics, loads of water and power. Celebrities of all people should be the ones to cut back with their money rich lush lifestyles they are bound to create unwanted emissions into the environment.